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Big data analytics training provides the basic training necessary to prepare students to enter the field of data analytics. Big data analytics describes a set of professionals who process statistical data to reveal correlations and patterns that can help provide solutions to problems. This analytical information is studied and applied in ways that help assist companies and businesses make improved decisions that affect their overall success and bottom line. Below we discuss some of the benefits big data analytics offers, as well as the courses required to train professionals to work in this capacity.

What Benefits Does Big Data Analytics Provide?

Big data analytics is the study and use of analyzing data to extract information that solves current problems. In many cases, a careful understanding of past trends is also used to help predict and prepare for future trends. What real-world benefits does this provide to entrepreneurs and business owners?

In the current information age, many of the mechanics of running a business have become dependent on computer technology, software, programming, and data analytics. Big data analytics training prepares those working in this field to be able to gather, analyze, understand, and interpret a significant amount of data that can then be used to solve a variety of current issues that is impeding on the company’s success.

The data that is gathered and analyzed by professionals in this field can include social media data, clickstream data from business websites, data collected from customer emails, information reported on surveys and much more. This information provides valuable insights into the current customer profile of the business, current marketing trends that they are successfully implementing, as well as areas that need focus and improvement. All of this information works together to help business leaders increase their company’s profitability by doing more of the things they already perform successfully. It also gives them the insight to know what is not working well so they can make the necessary changes to increase success.

The Growth of Big Data Analytics

Big data analytics became more popular in the mid-1990’s. A consultant firm at that time suggested that the collection and use of this type of data could provide valuable insights that would enhance a company’s growth over time. The 3 V’s of big data — volume, velocity, and variety–came to fruition at this time.

As this idea began to take off, it paved the way for e-commerce companies as well as analytics and marketing professionals to offer these services to their clients. Today, big data analytics is considered an integral part of creating and maintaining a successful business that balances profitability and superior customer service.

Big Data Analytics Training

The training involved in creating a successful career in big data analytics is broad. Here we will cover a few basics regarding the training involved in operating in this profession.

Data Science and Analytics Courses

This broad term covers a variety of introductory level courses that expose a student to the process of collecting data. These intro level courses also provide the foundation for understanding the analysis of data as it comes in, as well as the use of tools such as MapReduce and Hadoop to create detailed reports using the data gathered.

Advanced Methodology in Big Data Analytics Training

This term covers a variety of advanced courses that expand upon the knowledge learned in the introductory level courses. These courses teach fundamental processes in the field of data science such as natural language processing, social network analysis, data visualization techniques, and multinomial logistic regression.

At the end of the day, the courses provide real-world training and the cultivation of many technological and non-technological skills that will be used on the job.

As we continue expanding our knowledge of technology and statistical analysis to help businesses grow, the need for data science professionals will also continue to grow. We hope you’ve enjoyed this brief overview of the big data analytics training methods and courses used to prepare the next generation of data science professionals.

 

Related resource: Data Science Courses


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