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Data Science Degree Programs Guide - Top Online Masters Degrees - New-01By DSDP Staff
December 2018

Successful marketing executives cannot make effective decisions for their marketing campaigns and strategies without sound data behind those decisions. With hundreds, if not thousands, of data elements available, the role of analytics in marketing has become an essential part in ensuring corporations are reaching the right audience in the right manner for their products and services. Universities are creating specific marketing analytics degrees, concentrations, and coursework to meet the demand for marketing professionals with an understanding of analytics. Marketing analytics professionals can be found in nearly all sectors to help analyze the large volumes of data available to corporations. Earning an online master’s in marketing analytics is a great way to gain the skills and knowledge for this exciting field without having to come to campus for a traditional classroom program.

We created this list of the best online master’s in marketing analytics programs by reviewing College Navigator to find schools offering marketing, market research, and analytics degree programs. We considered programs in offering either a degree, concentration, or course sequence in marketing analytics for our list. All schools hold regional accreditation. We then developed a ranking system to determine the top 15 schools offering an online master’s in marketing analytics.

Ranking is as follows:
Student/Faculty ratio:

  • 15:1 or less- 5 points
  • 16:1 to 24:1- 3 points
  • 25:1 and above- 1 point

Average graduate student tuition:

  • Less than $15,000- 3 points
  • $15,000 to $20,000- 2 points
  • Greater than $20,000- 1 point

Graduation Rate:

  • Greater than 50%- 3 points
  • 30% to 50%- 2 points
  • Less than 30%- 1 point

Where there are ties, schools are ranked according to in-state average graduate tuition rates per College Navigator.

#15 -Colorado State University – Greenwood Village, Colorado

Online MBA, Marketing Data Analytics

School Profile
Ratio: 31:1
Average graduate student tuition: $9,000/year
Graduation Rate: N/A
Points: 4
The top Online MBA in Marketing Data Analytics program is available at Colorado State University. It provides students with the understanding of data to make sound marketing decisions. Students will learn how to collect and analyze metrics through SEO, SEM, and organic and paid marketing approaches. Online courses are delivered through an innovative classroom-capture. It allows students to interact with faculty and support staff and participate in vibrant discussions with peers from across the country.

#14 -Southern New Hampshire University – Manchester, New Hampshire

Online Master’s in Marketing Research & Analytics Concentration

School Profile
Ratio: 28:1
Average graduate student tuition: $18,810/year
Graduation Rate: 49%
Points: 5
Southern New Hampshire University features a master’s in marketing analytics online program. It’s both affordable and convenient. Courses are taught by expert faculty who share their relevant, real-world professional experience. Students can complete their degree in just 15 months by taking two courses each term. There is no GRE or GMAT required for admission. Acceptance decisions are made on a rolling basis year round.

#13 -Colorado Technical University – Colorado Springs, Colorado

Master of Business Administration – Marketing Online

School Profile
Ratio: 28:1
Average graduate student tuition: $13,393/year
Graduation Rate: 26%
Points: 5
The ACBSP accredited online MBA with a concentration in marketing is an innovative program. It provides students with a deeper understanding of marketing research, e-marketing, and international marketing. Courses cover areas like:

  • marketing research methods
  • applied managerial decision making
  • marketing in the digital age

Students showcase their marketing analytics skills during their capstone course. They are part of a team that leads a $100 million business in a simulated business environment.

#12 -Claremont Graduate University – Claremont, California

Master’s in Marketing Analytics Online

School Profile
Ratio: 9:1
Average graduate student tuition: $34,236/year
Graduation Rate: N/A
Points: 6
Claremont Graduate University has a highly flexible online curriculum geared toward working professionals and recent grads. It gives students the opportunity to complete their graduate education without disrupting their career. There are no on-campus residency requirements, opening the program up to students from around the world. Most students can complete their degree in four semesters by taking two classes each term.

#11 -Penn State World Campus – University Park, Pennsylvania

Master of Professional Studies in Data Analytics – Marketing Analytics Option

School Profile
Ratio: 11:1
Average graduate student tuition: $20,470/year
Graduation Rate: 28%
Points: 7
Penn State World Campus features an online master’s in marketing analytics program through its Master in Professional Studies programs. Penn State World Campus is consistently ranked in the top 10 Best Online Programs by U.S. News and World Report. Students benefit from a close partnership with expert faculty who share their professional experience in marketing and data analytics. Courses cover areas like:

  • data-driven customer acquisition
  • retention and data collection and cleaning

With 14 different elective courses available, students can tailor the program to meet their personal and professional needs.

#10 -Golden Gate University – San Francisco, California

Online Master of Science in Marketing-Marketing Analytics


School Profile
Ratio: 14:1
Average graduate student tuition: $18,270/year
Graduation Rate: N/A
Points: 7
Golden Gate University offers The Master of Science in Marketing with a concentration in Marketing Analytics. It’s a cutting edge program in a convenient online format. The concentration features courses in:

  • text analysis
  • predictive analytics and machine learning
  • web and social network analytics

Courses are designed and taught by experienced marketing professionals with industry connections. Graduates are prepared to work in a variety of organizations to develop marketing plans, evaluate effectiveness, and make changes to better position their brand for success.

#9 -The University of Alabama – Tuscaloosa, Alabama

MS in Marketing, specialization in Marketing Analytics

School Profile
Ratio: 23:1
Average graduate student tuition: $10,780/year in-state and $28,100/year out-of-state
Graduation Rate: 68%
Points: 7
The University of Alabama offers an online master’s in marketing program with a specialization in marketing analytics. This 33 credit hour program is designed with the contemporary marketing professional in mind. Students will leave with skills in data mining and analysis, giving them an edge in the industry. The program is AACSB accredited. Students can feel confident their education and training is consistent with best practices in the industry.

#8 -Arizona State University – Skysong, Arizona

Online Master of Science In Business Analytics

School Profile
Ratio: 23:1
Average graduate student tuition: $6,144/year
Graduation Rate: 14%
Points: 7
The W. P. Carey Master of Science in Business Analytics at Arizona State University is a top online program. It prepares students for careers in a variety of areas including marketing. Each course lasts five weeks, allowing students to complete all 11 courses in just 16 months. Courses cover:

  • data mining
  • business analytics strategy
  • data-driven quality management
  • analytical decision modeling.

All of these can help marketing professionals better understand their profession and their audience.

#7 -Michigan State University – East Lansing, Michigan

MS in Marketing Research

School Profile
Ratio: 16:1
Average graduate student tuition: $17,436/year in-state and $34,260/year out-of-state
Graduation Rate: 79%
Points: 8
The Eli Broad College of Business at Michigan State University features one of the top programs in the country. It focuses specifically on marketing research. This 20 month online program is housed in an AACSB accredited esteemed business school. Faculty are experienced in market research, holding doctorate degrees in marketing and professional experience in consulting and research. Students are engaged in real-world marketing research, developing professional skills. Newly accepted online students begin the program each May.

#6 -Boston University – Boston, Massachusetts

Online Master of Science in Applied Business Analytics Degree

School Profile
Ratio: 10:1
Average graduate student tuition: $50,980/year
Graduation Rate: 87%
Points: 9
The online master’s in applied business analytics at Boston University is a flexible degree program. It’s designed to apply to a variety of areas including marketing. Students will develop an understanding of predictive analytics to make better marketing decisions. Advanced software tools allow students to gain skills in:

  • text and data mining
  • prescriptive modeling
  • visual analytics

This AACSB accredited program is comprised of 10 courses and can be completed in just two years.

#5 -The University of Texas – Dallas, Texas

Online Master’s in Marketing-Marketing Analytics and Consumer Insights Track

School Profile

Ratio: 24:1
Average graduate student tuition: $12,916/year in-state and $25,252/year out-of-state
Graduation Rate: 69%
Points: 9
The University of Texas at Dallas offers the online master’s in marketing with a concentration in marketing analytics and customer insights. It’s a flexible degree program with AACSB accreditation. The Marketing Analytics and Customer Insights track includes coursework in:

  • statistics
  • data analysis segmentation
  • data visualization

New students are admitted during the fall, spring, and summer semesters and over 70% of students receive some form of financial aid.

#4 -University of Maryland University College – College Park, Maryland

Online Management Master’s Degree with Marketing Specialization


School Profile
Ratio: 18:1
Average graduate student tuition: $12,294/year in-state and $26,532/year out-of-state
Graduation Rate: 85%
Points: 9
The University of Maryland University College offers the 36 credit hour online master’s in management with a specialization in marketing. It’s a cutting edge program for progressive marketing professionals. Courses cover areas like:

  • data mining
  • data analysis
  • marketing analytics

The program is open to individuals new to the field and seasoned professionals. Graduates are prepared for senior level marketing professionals, ready to lead in both the private and public sectors.

#3 -West Virginia University – Morgantown, West Virginia

Online Master of Science in Data Marketing Communications

School Profile
Ratio: 20:1
Average graduate student tuition: $9,450/year in-state and $24,390/year out-of-state
Graduation Rate: 57%
Points: 9
West Virginia University offers an online master’s in data marketing communications program. It’s both flexible and affordable. The program is designed to bridge the gap between data scientists and communicators. It produces marketing professionals who are fluent in data analysis and marketing communications. This 33 credit hour program is comprised of eight-week courses and new students are admitted each fall. Courses cover areas like:

  • brand data collection and visualization
  • social media optimization
  • campaign metrics and assessment.

#2 -Indiana University – Bloomington, Indiana

Master of Science in Marketing

School Profile
Ratio: 17:1
Average graduate student tuition: $8,956/year in-state and $30,125/year out-of-state
Graduation Rate: 51%
Points: 9
The Kelley School of Business at Indiana University features an online master’s in marketing. It focuses on many different areas of marketing, including researching and analyzing consumer data. This 30 credit hour program can be completed in just one year of full-time study. Courses cover areas like:

  • applied marketing research
  • marketing in the era of digital technology
  • consulting analytic frameworks and project management.

#1 -Temple University – Philadelphia, Pennsylvania

Online MS Digital Innovation in Marketing

School Profile
Ratio: 14:1
Average graduate student tuition: 16,164/year in-state and $22,158/year out-of-state
Graduation Rate: 71%
Points: 10
Temple University offers the master’s in digital innovation in marketing program at the Fox School of Business. It’s a 16 month program designed for working professionals. This 100% online program teaches students the latest strategies in digital marketing. This includes how to collect, analyze, and interpret marketing data to make better marketing decisions. Courses cover areas like:

  • data analytics
  • user experience design
  • digital brand management
  • information technology management

Courses are offered in a highly engaging format, giving students the chance to work closely with faculty and peers.

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