Marketing analytics is a specialized area of marketing. It uses data to assess marketing strategies and help determine a return on investment. Successful marketing executives want to make sure their marketing dollars are being used in the best way possible and using analytics can be a key resource. Marketing analytics experts are needed in almost every sector. Earning an online master’s in marketing analytics is a great way for working professionals to gain the skills and knowledge for this exciting field and enhance their marketing career.
We developed this list of the top online master’s in marketing analytics programs by reviewing College Navigator to find schools offering graduate level programs in areas like marketing, market research, and analytics degree programs. We considered programs in offering either a degree, concentration, or course sequence in marketing analytics for our list. All schools hold regional accreditation. We then developed a ranking system to determine the top 15 schools offering an online master’s in marketing analytics. We acknowledge that online tuition rates may vary and encourage anyone considering one of the programs to work with the school to determine the actual cost of the program. Where there are ties, the school with the lower average graduate tuition is favored.
- 12:1 or less- 3 points
- 13:1 to 19:1- 2 points
- 20:1 and above- 1 point
Average Graduate Tuition Rate:
- Less than $13,000- 3 points
- $13,000 to $20,000- 2 points
- Greater than $20,000- 1 point
Where there are ties, schools are ranked according to in-state average graduate tuition rates per College Navigator.
#15 -Emerson College – Boston, Massachusetts
Master of Arts Digital Marketing and Data Analytics
Average graduate student tuition: $30,024/year
Emerson College features a top online master’s in digital marketing and data analytics that prepares students to become an influential marketing force. The data driven program can be completed in just one year of study with no on-campus residency requirements. Courses include:
- Digital Marketing and Campaigns
- Online Consumer Behavior
- Social and Mobile Marketing
The program is a blend of two certifications to create a balance of marketing and analytics coursework. There are no GMAT or GRE exams required to apply for admission to the program.
#14 -Penn State World Campus – University Park, Pennsylvania
Master’s in Marketing Analytics and Insights
Average graduate student tuition: $21,268/year
Penn State World Campus features a top online master’s in marketing analytics and insights program. It prepares students to effectively integrate, visualize, and leverage data to make smart marketing decisions. This comprehensive AACSB accredited program includes a built-in Graduate Certificate in Marketing Analytics. The hands-on curriculum includes team-based projects using real-world data sets. Faculty are industry experts who understand the field and have a passion for research and teaching. Courses include:
- Marketing Analytics
- Evaluating Marketing Communications in the Digital World
- Ethical Leadership
This 30 credit hour program is delivered in an asynchronous format, meaning students can log in to complete their coursework when it is most convenient. Students who want a higher level of engagement with faculty and staff can choose to participate in synchronous discussions.
#13 -Southern New Hampshire University – Manchester, New Hampshire
Online Master’s in Marketing Research & Analytics Concentration
Average graduate student tuition: $18,810/year
The top online master’s in marketing research from Southern New Hampshire University focuses on a variety of areas including marketing campaign planning and analysis. This affordable program provides students with 24/7 course access allowing students to participate when it is most convenient. Students can complete their degree in just 15 months by taking two courses each 10-week term. Courses include:
- Strategic Internet Marketing
- Consumer Behavior and Marketing
- International Market Strategy
Faculty are expert instructors with valuable real-world experience. There are no GRE or GMAT requirements for admission.
#12 -Boston University – Boston, Massachusetts
Online Master of Science in Applied Business Analytics Degree
Average graduate student tuition: $52,816/year
The top online master’s in applied business analytics from Boston University prepares students to work in a variety of data driven fields, including marketing and product innovation. Students will learn a variety of software tools and functions including text and data mining and visual analytics. Courses include:
- Enterprise Risk Analytics
- Web Analytics for Business
- Data Mining for Business Analytics
This AACSB accredited program is offered both online and on-campus. Graduates are able to analyze vast amounts of data to help make effective marketing decisions about their products and audience.
#11 -American University – Washington, DC
Master of Science in Marketing Analytics
Average graduate student tuition: $30,744/year
American University in Washington, DC features a top master’s in marketing analytics online for students who want to enhance their marketing skills and data analysis. This AACSB accredited program was created for marketing professionals who want to advance their careers. The program is comprised of 33 credit hours with coursework in:
- Business Insights through Analytics
- Integrated Marketing Communications
- Digital Marketing Strategy and Analytics
There are two practicum experiences in Washington DC, providing students with valuable hands-on experience.
#10 -Golden Gate University – San Francisco, California
Online Master of Science in Marketing-Marketing Analytics
Average graduate student tuition: $18,900/year
Golden Gate University features a top online master’s in marketing analytics taught by leading professors and practitioners. This cutting-edge degree program is offered online, on-campus or in a hybrid format. Students complete 39 credit hours of coursework covering areas like:
- Advanced Statistical Analysis with R & Python
- Web & Social Network Analytics
- Predictive Analytics & Machine Learning
Students can engage in networking opportunities through internships and participation in organizations such as the student chapter of the American Marketing Association.
#9 -Michigan State University – East Lansing, Michigan
MS in Marketing Research
Average graduate student tuition: $18,132/year in-state and $35,628/year out-of-state
Michigan State University features a top online master’s in marketing research focused on real world application and skill development. This part-time 100% online program is a 34 credit hour program that can be completed in 20 months. Students move through the program as a cohort, completing all of their courses together. Courses include:
- Statistics Review
- Marketing Management
- Marketing Research for Decision Making
Students work with some of the top industry software including SPSS, Ascribe, and Sawtooth. Online courses are taught by the same professors who teach the traditional on-campus program.
#8 -Rutgers University – Newark, New Jersey
Master of Science in Digital Marketing
Average graduate student tuition: $17,232/year in-state and $29,304/year out-of-state
Rutgers Business School offers a top online master’s in digital marketing for students who want a hands-on experience in an online format. This AACSB accredited program is offered 100% online with the option for students to attend an on-campus residency. Students can complete this 36 credit hour program in about 15 months of study. All courses are taught by faculty with industry experience. Exciting new courses include:
- Customer Journey Analytics
- Digital Advertising and Promotions
- Search Engine Marketing
Students can also earn valuable industry certifications in Google Analytics and Hootsuite.
#7 -Temple University – Philadelphia, Pennsylvania
Online MS in Marketing-Marketing Research and Insight
Average graduate student tuition: $16,488/year in-state and $22,698/year out-of-state
The online top master’s in marketing research and insight from Temple University is an AACSB accredited program for students seeking advanced skills and techniques in marketing analytics. Students can choose from two concentration areas including:
- Strategic Advertising and Marketing
- Marketing Research and Insight
Both full-time and part-time program options are available. Courses include:
- Marketing Research: Techniques and Application
- Quantitative Methods for Business
- User Experience Design and Strategy
This 30 credit hour program is open to both full and part-time students.
#6 -The University of Alabama – Tuscaloosa, Alabama
MS in Marketing, specialization in Marketing Analytics
Average graduate student tuition: $10,780/year in-state and $29,230/year out-of-state
The University of Alabama features a top online master’s in marketing analytics available through Bama By Distance. This 33 credit hour program is accredited by the AACSB. Courses cover areas like:
- Advanced Statistical Data Management
- Statistical Data Management
- Advanced Import/Export Strategy
Students learn to analyze a variety of data types to assess marketing campaigns. The same faculty teach both the online and on-campus program. Online students pay the low in-state tuition rate, which leads to considerable savings.
#5 -Colorado State University – Greenwood Village, Colorado
Online MBA, Marketing Data Analytics
Average graduate student tuition: $9,000/year
The top online MBA in marketing data analytics is a powerful MBA with an in-demand skill set. Students gain a cutting edge skill set, gaining technical experience in Excel, SAS, and R. Through a highly integrated online learning platform, students have discussions with classmates and interact with faculty. Courses include:
- Leadership and Teams
- Business Systems and Processes
- Marketing Strategy and Planning
There are no on-campus residency requirements. Students complete self-paced lectures and class assignments, making this a great choice for working professionals. Full-time students can complete the program in just 21 months.
#4 -University of North Texas – Denton, Texas
Marketing Analytics Master of Business Administration
Average graduate student tuition: $5,450/year in-state and $12,920/year out-of-state
The University of North Texas features a top online marketing analytics MBA program through the G. Brint Ryan College of Business. Students complete 12 courses (36 credit hours) with no on-campus residency requirements. Courses are delivered in a flexible eight week format with shorter courses during the summer months. There are six available start dates throughout the year. Courses include:
- Advanced Marketing Research and Analytics
- Harvesting, Sorting, and Retrieving Data
- Consumer Behavior
Students can complete the program in as few as 14 months.
#3 -Saint Joseph’s University – Philadelphia, Pennsylvania
Marketing MS-Marketing Analytics Track
Average graduate student tuition: $16,992/year
The online master’s in marketing analytics from Saint Joseph’s University provides students with a hands-on marketing experience. This 30 credit hour program is available online or on-campus and both full and part-time program options are available. Courses are offered in 8 week accelerated sessions. Students usually meet one night per week online for “live” sessions. Courses include:
- Digital Mkt & Web Analytics
- Marketing Analytics
- Advertising & Consumer Insight
This AACSB accredited program is taught by faculty with industry experience and professional connections.
#2 -West Virginia University – Morgantown, West Virginia
Online Master of Science in Data Marketing Communications
Average graduate student tuition: $9,990/year in-state and $25,776/year out-of-state
West Virginia University features a brand new online master’s in data marketing communications. This cutting edge program was developed by industry leaders to focus specifically on the strategic use of data in marketing communications. The program consists of 10 courses (30 credit hours), covering areas like:
- Audience Segmentation
- Message Customization
- Social Media Optimization
Students can complete the program in just 16 months. Class size is intentionally kept small so students can interact with faculty and peers. Faculty are industry experts who mentor their students. There are no on-campus residency requirements.
#1 -University of Maryland Global Campus – Adelphi, Maryland
Online Management Master’s Degree with Marketing Specialization
Average graduate student tuition: $8,244/year in-state and $11,862/year out-of-state
Our top online master’s in marketing analytics is at the University of Maryland Global Campus. This 36 credit hour program offers a variety of marketing analytics coursework including:
- Statistics for Managerial Decision Making
- Marketing Research and Analytics
- Consumer Behavior
Online students can participate in the Marketing Club, discussing their shared interest with peers and networking with faculty members. Faculty have a wealth of experience in the field and have worked at a variety of organizations including 3M and NBC. The curriculum was designed with input from industry leaders so students can feel confident they are getting a relevant education.