Five Ways Businesses Use Data Scientists

ways businesses use data scientists

Ways Data Scientists Enhance Business

  • Making Key decisions Based on Data-Driven Evidence
  • Helping Businesses Avoid Negative Outcomes
  • Developing Dynamic Marketing Campaigns
  • Recruiting the Right Candidates for the Organization and Position
  • Improving Existing Products and Services

Data science is finding a highly valued spot in just about every industry, so it is hardly a surprise that there are so many ways businesses use data scientists. Data scientists collect, gather and analyze vast volumes of collected information to help organizations discover ways to improve their business while also giving them an edge over the competition.

Related Resource: 30 Best Online Master’s Degrees in Data Science

Explore five of the many ways businesses use data scientists to boost success:

Making Key Decisions Based on Data-Driven Evidence

While relying on gut instinct has served many corporate executives well in the past, it is no longer a sheer necessity, thanks to massive volumes of useful data, notes Dataconomy. Once the corporation’s data science expert starts digging into those mountains of data, he or she can turn terabytes of data into a goldmine in making informed and pitch-perfect decisions. Data analysis allows smart business leaders to reduce risk and increase profits.

Helping Businesses Avoid Negative Outcomes

There are times when data—such as the report of a rapid increase in customer complaints—triggers the alarm to conduct a data analysis of the situation to prevent further possible damage to the brand. Even though the data itself set the wheels of the review in motion, it can also serve as the solution when placed in the hands of an insightful data scientist. The data scientist must identify only the cause, according to Gartner, limiting the range of data sets needed to analyze. This deeper exploration of various data sets can provide intriguing insights to data science professionals, revealing trends or a change in a product in a given time frame.

Developing Dynamic Marketing Campaigns

Factors like a company’s own data analytics, Google analytics, customer survey results, and loyalty program feedback all offer amazing insights into potential demographics. An organization no longer needs to do much guesswork at all when it comes to determining the perfect demographic for their product or service. Helpful data is abundant and just needs a good data scientist to identify key groups.

Recruiting the Right Candidates for the Organization and Position

Human resources can certainly benefit from the work from a data scientist. The HR representative can call on the data science expert to help search various venues, such as corporate databases, job search websites and various social media, to track down the best fit for the company and all the tasks and requirements of the job position in question.

Improving Existing Products and Services

Sometimes companies will have a product that is a bestseller—far ahead of the competition—for years. Then suddenly, they experience a drop in sales. A data scientist can help get to the bottom of the situation to allow the company to make adjustments. This professional can explore criteria like product returns, customer complaints, social media posts on the product, the point of decline in sales and if there has been a change to the product. Once the organization understands the issue, they can find ways to resolve the issue.


These are just a few of the many ways that businesses use data scientists, but there is little doubt that organizations will continue to find new ways to benefit from relying on this crucial member of the staff who simplifies processes and adds value.

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